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Why Newcomers/New Homeowners?

  • 1 in 5 families move each year: that means 20% of all Americans.
     
  • Relocating buyers spend an average of 15% more on their homes than existing buyers
     
  • New residents are 5 times more likely to become loyal customers, and are highly susceptible to changing their brand-loyalty after a move.
     
  • New residents spend more in the first six-months after a move than existing residents spend in 2 years.
     
  • Experts say families who have recently moved are motivated to replace what they lost by moving. They actively seek out new stores, restaurants, banks, doctors, workout facilities, pet suppliers, auto repair establishments, home services, professionals and more.
     
  • Studies show that new residents response rates normally run between 8% and 50%, depending on the incentives

 

   

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